The word "Ubuntu” expresses a particular vision of life. It means "living humanity through others”, or in other words, we are only what we are, because of what the group/community is: "I am what I am, because we are”. This typically African philosophy was the inspiration for "More than Us”, the new Lavazza 2024 calendar that celebrates the value of collaboration between people, organizations and ideas on a photographic journey through coffee's home continent.

It is an approach that reflects the values promoted by the Giuseppe and Pericle Lavazza Foundation, whose 20th anniversary is celebrated by the new calendar.