NewCoffee, the official distributor of Lavazza in Portugal, is expanding its premium segment offering with the introduction of the new Tales of Italy range, launched this week in the Iberian market.

Inspired by the flavors and lifestyle of iconic cities such as Milan, Rome, Venice, and Naples, the Tales of Italy range represents a true sensory journey through Italy.

The blends, certified by the Italian Espresso Institute, have been designed to meet the evolving preferences of contemporary consumers, opting for lighter roasts while combining the full-bodied character of traditional Italian coffee with an exceptional aromatic bouquet.

Each blend has a unique personality, reflecting the authentic flavors of Italy’s great cities. In Portugal, two blends are currently available: Galleria Milano, a 100% Arabica with notes of honey and raisins enhanced by the inclusion of Cereja Apassita, and Trastevere Roma, featuring dark chocolate and hazelnut notes, enriched with fermented Robusta for a more complex aromatic profile.

This new range of coffees with an Italian soul offers distinctive, elegant, and well-balanced flavors, available in both whole bean and capsule formats.

With this launch, NewCoffee strengthens its commitment to providing innovative and exclusive solutions to the Horeca channel.