Lavazza, an internationally recognized brand and NewCoffee partner in the HoReCa segment in Portugal, launched its 2025 calendar, entitled "Let’s Blend! 130 Years Forward". This special edition celebrates the brand's 130 years, highlighting the concept of "blend” as a synonym for diversity, encounter and innovation.

Signed by acclaimed French-Senegalese photographer Omar Victor Diop, the calendar explores the fusion between cultures and generations, with images that combine the vivacity of West Africa and European artistic tradition. Divided into stations, each one presents a visual narrative rich in meaning, with themes such as Blending Times, which unites generations; Blending Cultures, which promotes diversity; and Blending Minds, which celebrate complementary skills.

The project includes 36 personalities, including Whoopi Goldberg, Jannik Sinner and ambassadors for social initiatives, such as Daniela Fatarella, from Save the Children. Furthermore, renowned chefs and the little robot Luigi, a symbol of Lavazza's innovation, are also present, reinforcing the connection between past, present and future.

For NewCoffee, this calendar reflects values ​​we share with Lavazza: sustainability and commitment to excellence in the world of coffee.