The coffee capsule collection and recycling project launched by the Industrial and Commercial Coffee Association (AICC) at the end of 2022 and promoted by 6 coffee companies, including NewCoffee with the Bogani brand, already covers approximately 12% of the population Portuguese company potentially having collected 22.5 tons of capsules in its first year of existence.

For 2024, the ambition is to expand the project to more than 10 municipalities and contribute to increasing recycling rates through awareness campaigns.