Your perfect espresso
A passion for excellence that makes each cup an unforgettable experience.
History
The Lavazza brand was born in 1895, when Luigi Lavazza created a small grocery store on San Tommaso Street, in the heart of Turin, but it was not until 1897 that he began roasting coffee. In 1910, it specialized in roasting beans of different origins and qualities, becoming the largest Italian coffee import and roasting company at that time.
Today, Lavazza is the 3rd largest operator in the coffee market worldwide. In Portugal, NewCoffee is responsible for bringing the Italian espresso culture to the establishments of the HoReCa channel.
Today, Lavazza is the 3rd largest operator in the coffee market worldwide. In Portugal, NewCoffee is responsible for bringing the Italian espresso culture to the establishments of the HoReCa channel.
Experience
Creator of the 'Blend' concept – the art of mixing coffees from different regions to obtain a harmonious and full of flavor product – Luigi Lavazza turned his product into an experience for the five senses, where sophistication, good taste and boldness can be felt.
Sophistication
The sophistication and good taste of the Lavazza brand is also expressed in its close links to areas such as fashion, art and design, top gastronomy and sports (Tennis, Formula 1 and Football).
Quality
With over 100 years of experience exclusively dedicated to coffee, Lavazza has become a specialist in the selection of the best coffees and today has a range of the highest quality products to satisfy the most demanding customers.
Sustainability
With a deep sense of social responsibility, it follows the best sustainability practices and supports the coffee producing communities through its own Foundation.
BLUE LAVAZZA
With Blue capsules, Lavazza took the excellence of Italian espresso and encapsulated it, thus ensuring, with each cup, the consistency of the superior quality of its velvety and incredibly aromatic espressos. The Lavazza Blue system brings the quality of true Italian espresso to any place of consumption, with equipment designed to satisfy the most demanding aesthetic senses.
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La Reserva de ¡Tierra!
La Reserva de ¡Tierra! are synonymous with excellence and sustainability throughout the supply chain: certified Rainforest Alliance™ or organic, carefully selected and gently roasted to bring a unique taste experience
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LA RESERVA DE ¡TIERRA! CUBA
La Reserva de ¡Tierra! Cuba is a unique contemporary story of a coffee blend that cares about local farmers, consumers and the environment. This organic blend is sourced from plantations in Santiago and Granma in Cuba.
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