In the competitive world of the HoReCa channel, improving the customer experience is crucial to standing out and retaining customers. One of the most underestimated but crucial aspects of achieving this excellence is employee training. The barista's qualities and skills directly influence customer satisfaction and business profitability.

Coffee is not just a drink; it's an experience. Today's consumers are increasingly demanding and knowledgeable when it comes to coffee. Properly training staff in the preparation, presentation and serving of coffee can make a difference in customer perception. A well-trained barista not only delivers a cup of coffee, but also offers a sensory experience that can leave a lasting impression.

In the HoReCa channel, where competition is fierce, the quality of the coffee is a key differentiating factor. The selection of the most appropriate coffee for the type of business and continuous training in extraction methods and creation of special drinks guarantee that the final product is exceptional. High-quality coffee not only satisfies the customer, it can also create loyalty and positive recommendations, essential for business growth.

Training is not limited to the quality of the drink, but also optimizes processes. Well-trained teams are more efficient in time management, reducing waiting times and improving customer turnover. Furthermore, the ability to identify changes in the cup and adjust the grinding, dosing and preparation of the coffee helps to minimize raw material losses, which directly translates into savings and increased profitability.

Investing in training is a strategic investment for sustainable success in the Horeca sector. Prioritizing enablement not only improves the customer experience, but also strengthens your competitive position in the constantly evolving market. Ultimately, coffee education is critical to long-term growth and profitability.

Thank you for following us and until the next cup,

Dayana Belgoderi, Barista NewCoffee